Last updated: April 2026
These terms govern your use of the Cru Signal website and newsletter service, operated by , a company registered in England and Wales. By subscribing to or using Cru Signal, you agree to these terms.
Cru Signal is a wine market intelligence newsletter. We scan publicly available wine pricing data from multiple merchants, analyse it using proprietary algorithms, and present our findings to subscribers via a weekly email newsletter and accompanying website content.
Cru Signal provides market intelligence for informational purposes only. Our wine recommendations are not financial or investment advice. Wine purchases involve risk, including the risk that a wine may not perform as expected, may not be to your taste, or may not appreciate in value. You should conduct your own research before making any purchase decisions.
Cru Signal has no commercial relationship with any wine merchant featured in our newsletter. We do not receive commissions, referral fees, or any form of compensation from merchants for featuring their wines. Our recommendations are based solely on data analysis. This may change in the future, and if it does, we will clearly disclose any commercial relationships.
We make every effort to ensure that the pricing data, critic scores, and wine information in our newsletter are accurate at the time of publication. However, wine prices change frequently and stock availability varies. We cannot guarantee that any wine featured will still be available or at the stated price when you attempt to purchase it. All prices shown are as listed by the merchant and may exclude delivery charges and applicable taxes.
Critic scores referenced in our newsletter are sourced from publicly available data provided by merchants. We present these scores in good faith but do not verify them independently. Different critics use different scoring scales, and we normalise certain scores for comparison purposes. Jancis Robinson scores, which use a 20-point scale, are converted to a 100-point equivalent for comparison.
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To the fullest extent permitted by law, Cardinal Oak Limited shall not be liable for any direct, indirect, incidental, or consequential damages arising from your use of Cru Signal or from any wine purchase made based on our recommendations. Our total liability, if any, shall not exceed the amount you have paid for the Cru Signal service in the 12 months preceding the claim.
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